%0 Journal Article %@ 14388871 %I JMIR Publications Inc. %V 15 %N 5 %P e103 %T Social Media and the Empowering of Opponents of Medical Technologies: The Case of Anti-Vaccinationism %A Wilson,Kumanan %A Keelan,Jennifer %+ Ottawa Hospital Research Institute, University of Ottawa, Department of Medicine, The Ottawa Hospital, Civic Campus, Box 684, Administrative Services Building, Room 1009, 1053 Carling Avenue,, Ottawa, ON, K1Y4E9, Canada, 1 613 798 5555 ext 17921, kwilson@ohri.ca %K social media %K immunization %D 2013 %7 28.05.2013 %9 Viewpoint %J J Med Internet Res %G English %X Social media has contributed positively to the interaction between proponents of medical products and technologies and the public by permitting more direct interaction between these two groups. However, it has also provided opponents of these products a new mechanism to organize opposition. Using the example of anti-vaccinationism, we provide recommendations for how proponents of medical products and technologies should address this new challenge. %M 23715762 %R 10.2196/jmir.2409 %U http://www.jmir.org/2013/5/e103/ %U https://doi.org/10.2196/jmir.2409 %U http://www.ncbi.nlm.nih.gov/pubmed/23715762