@Article{info:doi/10.2196/29422,
author="Willis, Erin
and Delbaere, Marjorie",
title="Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing",
journal="J Med Internet Res",
year="2022",
month="Mar",
day="1",
volume="24",
number="3",
pages="e29422",
keywords="social media; influencers; health; pharmaceutical marketing; direct-to-consumer advertising; relationship marketing; marketing; advertising; pharmaceuticals; ethics",
issn="1438-8871",
doi="10.2196/29422",
url="https://www.jmir.org/2022/3/e29422",
url="https://doi.org/10.2196/29422",
url="http://www.ncbi.nlm.nih.gov/pubmed/35230241"
}