@Article{info:doi/10.2196/32365,
author="Szinay, Dorothy
and Cameron, Rory
and Naughton, Felix
and Whitty, Jennifer A
and Brown, Jamie
and Jones, Andy",
title="Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design",
journal="J Med Internet Res",
year="2021",
month="Oct",
day="11",
volume="23",
number="10",
pages="e32365",
keywords="discrete choice experiment; stated preference methods; mHealth; digital health; quantitative methodology; uptake; engagement; methodology; preference; Bayesian; design; tutorial; qualitative; user preference",
issn="1438-8871",
doi="10.2196/32365",
url="https://www.jmir.org/2021/10/e32365",
url="https://doi.org/10.2196/32365",
url="http://www.ncbi.nlm.nih.gov/pubmed/34633290"
}