@Article{info:doi/10.2196/jmir.4308,
author="Sadah, Shouq A
and Shahbazi, Moloud
and Wiley, Matthew T
and Hristidis, Vagelis",
title="A Study of the Demographics of Web-Based Health-Related Social Media Users",
journal="J Med Internet Res",
year="2015",
month="Aug",
day="06",
volume="17",
number="8",
pages="e194",
keywords="online social media; demographics; health forums; health care disparity; drug reviews",
abstract="Background: The rapid spread of Web-based social media in recent years has impacted how patients share health-related information. However, little work has studied the demographics of these users. Objective: Our aim was to study the demographics of users who participate in health-related Web-based social outlets to identify possible links to health care disparities. Methods: We analyze and compare three different types of health-related social outlets: (1) general Web-based social networks, Twitter and Google+, (2) drug review websites, and (3) health Web forums. We focus on the following demographic attributes: age, gender, ethnicity, location, and writing level. We build and evaluate domain-specific classifiers to infer missing data where possible. The estimated demographic statistics are compared against various baselines, such as Internet and social networks usage of the population. Results: We found that (1) drug review websites and health Web forums are dominated by female users, (2) the participants of health-related social outlets are generally older with the exception of the 65+ years bracket, (3) blacks are underrepresented in health-related social networks, (4) users in areas with better access to health care participate more in Web-based health-related social outlets, and (5) the writing level of users in health-related social outlets is significantly lower than the reading level of the population. Conclusions: We identified interesting and actionable disparities in the participation of various demographic groups to various types of health-related social outlets. These disparities are significantly distinct from the disparities in Internet usage or general social outlets participation. ",
issn="1438-8871",
doi="10.2196/jmir.4308",
url="http://www.jmir.org/2015/8/e194/",
url="https://doi.org/10.2196/jmir.4308",
url="http://www.ncbi.nlm.nih.gov/pubmed/26250986"
}